What to Include on Your Website?

You know you need a website. But when you sit down to plan it, the blank page stares back. What pages do you actually need? What should go on each one? Here's the no-fluff checklist every service business should follow.

The Must-Have Pages

1. Homepage

Your homepage is your digital storefront. In the first 5 seconds, a visitor should know: who you are, what you do, where you do it, and what they should do next. Include a strong headline, a clear call-to-action, and social proof like testimonials or a client count.

2. About Page

This is where people decide if they trust you. Share your story, your experience, and why you do what you do. Include a professional photo — people connect with faces, not logos. This page is one of the most visited on any small business website.

3. Services Page(s)

Don't just list your services in a bullet list. Give each service its own section (or its own page for SEO). Describe what's included, who it's for, and what results clients can expect. This is where Google finds the keywords that match what people are searching for.

4. Contact Page

Make it dead simple to reach you. Include a contact form, your phone number, email, business hours, and a Google Map if you serve a local area. The easier you make it to reach out, the more people will.

Pages That Give You an Edge

5. Testimonials / Reviews

92% of consumers read reviews before making a decision. Dedicate a section or a full page to client testimonials. Include names, businesses, and specific results whenever possible. Video testimonials are even more powerful.

6. Portfolio / Past Work

Show, don't tell. If you're a contractor, show before-and-after photos. If you're a designer, show your projects. Visual proof of your work builds confidence faster than any paragraph of text.

7. Blog

A blog isn't just for writers — it's an SEO machine. Each article is a new page Google can index, a new keyword you can rank for, and a new reason for someone to find your business. Even one article a month makes a difference over time.

8. Pricing Page

Controversial? Maybe. But publishing your pricing (even ranges) builds trust and filters out tire-kickers. Visitors who know your prices and still reach out are much more likely to convert into paying clients.

Elements Every Page Should Have